5 min Running an online store with BigCommerce comes with one big challenge: building trust with new visitors who haven’t bought from you before.
Shoppers today don’t rely only on product descriptions or star ratings; they want authentic proof from other customers.
Without displaying real feedback, you risk losing potential buyers. In fact, 93–98% of people read reviews before visiting a business, and 74% say that strong Google ratings make them trust a brand more.
Embedding Google reviews directly on your BigCommerce store through WiserReview is a powerful way to show credibility, improve conversions, and keep shoppers engaged.
Why add the Google review widget on BigCommerce?
BigCommerce is a leading eCommerce platform for growing brands. By adding a Google review widget to your BigCommerce storefront, you can:
- Boost shopper trust: Around 80% of consumers rely specifically on Google reviews when evaluating a business.
- Increase conversions: Businesses with more than 25 Google reviews earn 108% more revenue on average than those with few reviews.
- Enhance SEO rankings: Review signals account for about 20% of local search ranking factors, giving your store more visibility.
- Showcase social proof on product pages: Adding reviews near “Add to Cart” buttons or checkout areas reduces hesitation and drives faster purchasing decisions.
For BigCommerce merchants, displaying Google reviews can be the difference between a casual browser and a loyal customer.
Build trust with every visitor
In just minutes, display your Google reviews on your BigCommerce store.How to add Google reviews on BigCommerce
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How to embed Google reviews in BigCommerce
Once you’ve generated your Google review widget code using WiserReview, embedding it into BigCommerce is straightforward:
- Log in to BigCommerce Admin Panel: Access your BigCommerce dashboard.
- Navigate to Storefront: Go to Storefront > Script Manager.
- Create a New Script: Click Create a Script and select Footer or Header depending on where you’d like the reviews to appear.
- Paste the WiserReview Code: Copy the widget embed code and paste it into the script content box.
- Set the Location: Choose which pages should display the reviews (e.g., homepage, product pages, or checkout).
- Save and Publish: Click Save, then preview your site to see the reviews live.
This method ensures the reviews are mobile-friendly, responsive, and aligned with your BigCommerce theme.
Other method to add a Google review
While WiserReview is the most seamless option, there are other methods to embed Google reviews on BigCommerce:
1. Manual iframe embedding
- Benefit: Free and requires no third-party service.
- Problem: Limited design customization, poor responsiveness, and difficulty in managing across multiple pages.
2. BigCommerce third-party apps
- Benefit: Some apps offer review embedding features.
- Problem: Many are designed for product reviews only (not Google reviews), can slow your site, and may require ongoing technical maintenance.
WiserReview stands out because it offers full customization, automatic syncing, and a lightweight solution optimized for BigCommerce merchants.
3 Best Google review widget examples
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5 Google review best practices for BigCommerce
Embedding reviews on your store is just the first step. To maximize impact, follow these best practices tailored to BigCommerce:
- Show reviews on product and checkout pages: Place Google reviews near CTAs like “Add to Cart” and in the cart/checkout flow to boost buyer confidence.
- Align with store branding: Customize the review widget so it matches your BigCommerce theme’s fonts, colors, and overall design.
- Highlight recent reviews: BigCommerce stores thrive on updated credibility. Fresh reviews matter more than old ones, as buyers want to know about current experiences.
- Reply to reviews: Responding to Google reviews through your Business Profile shows engagement. Businesses that reply to all reviews see ~16% more conversions.
- Use sliders or carousels: Don’t overwhelm shoppers with a wall of text. Instead, rotate reviews in a slider format for a clean, interactive experience.
Build trust with every visitor
In just minutes, display your Google reviews on your BigCommerce store.3 Google review mistakes to avoid on BigCommerce
Even the best stores can make mistakes when showcasing reviews. Here’s what to avoid:
- Only showing perfect 5-star reviews: A mix of positive and occasional neutral reviews looks more authentic than a flawless score.
- Neglecting mobile users: BigCommerce stores often get high mobile traffic. If your review widget isn’t mobile-optimized, it could harm your credibility.
- Using too many third-party widgets: Overloading BigCommerce with plugins can slow down page speed, which directly affects conversions. Stick with one reliable solution like WiserReview.
Wrap-Up
Adding Google reviews to your BigCommerce store is one of the simplest ways to build trust, strengthen SEO, and increase sales.
While manual methods exist, they fall short in customization and reliability. WiserReview delivers a clean, customizable, and automated solution perfect for serious eCommerce merchants.
Ready to showcase your best customer feedback? Start using WiserReview today and transform your Google reviews into a powerful sales driver for your BigCommerce store
