4 min PrestaShop stores often attract interested shoppers, but interest does not always turn into purchases.
Visitors compare prices, read product details, and still hesitate at checkout. That hesitation usually comes from trust concerns.
Testimonials solve this problem by showing real customer experiences, reducing uncertainty, and helping shoppers feel confident about buying from your store.
Why add testimonials to PrestaShop?
PrestaShop is built for ecommerce flexibility, and testimonials directly support purchase decisions.
- Testimonials act as strong trust signals for first-time shoppers
- Stores with testimonials can see conversion increases of up to 34 percent
- 93 percent of online shoppers say reviews influence what they buy
- Social proof helps reduce cart abandonment and checkout hesitation
Because PrestaShop shoppers often compare multiple stores, testimonials help your brand feel safer and more reliable.
How to add testimonials to PrestaShop
[my-template id=”15719″]
Embed testimonials on PrestaShop
After generating your WiserReview embed code, follow these PrestaShop-specific steps:
- Log in to your PrestaShop back office
- Go to Design and open Pages or Theme settings
- Open the page or template where you want testimonials to appear
- Add a Custom HTML block or edit the template file
- Paste the JavaScript embed code, iframe, or URL from WiserReview
- Save changes and clear cache if required
You can also place the embed code inside CMS pages or product templates for flexible placement.
Best places to show testimonials on PrestaShop
Smart placement ensures testimonials support shoppers throughout the buying journey.
Product pages
Product pages are the most important conversion points.
Testimonials placed near product descriptions or add to cart buttons reassure shoppers that others purchased and were satisfied.
This reduces perceived risk and increases confidence in product quality.
Homepage sections
Homepage testimonials build immediate trust for new visitors.
When shoppers land on your store for the first time, seeing real customer feedback signals that your brand is legitimate.
This encourages visitors to browse products instead of leaving.
Cart and checkout pages
Many shoppers abandon carts due to last-minute doubt. Testimonials placed on cart or checkout pages reassure buyers right before payment.
Even short quotes can significantly reduce hesitation and improve completed orders.
Category pages
Category pages help shoppers compare products.
Testimonials placed within or below product listings guide decision-making and reinforce trust, especially for higher-priced or specialised products.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your PrestaShop store.Wrap up
PrestaShop gives you powerful ecommerce tools, but testimonials give shoppers confidence to buy.
By embedding WiserReview testimonials across product pages, category pages, and checkout flows, you reduce doubt and increase conversions.
Start adding testimonials today and let real customer experiences drive more sales for your PrestaShop store.
