How to add customer product reviews to BigCommerce (2026)

BigCommerce stores are built for fast growing ecommerce brands that care about performance, scalability, and multi channel selling.

But even with strong infrastructure, shoppers hesitate if they do not trust your products or brand.

Without visible reviews, buyers question quality, delivery, and support, which leads to abandoned carts.

Reviews solve this by showing real customer experiences at the exact moment purchase decisions are made.

With WiserReview, you can add reviews to BigCommerce without slowing your store or disrupting themes.

Why add reviews on BigCommerce?

BigCommerce is designed for growth, but trust is what turns traffic into revenue. Reviews directly support that growth.

1. Increase product page conversion rates

BigCommerce shoppers compare products carefully before buying. Reviews reduce uncertainty and speed up decisions.

Statistics and insight:

• Products with reviews convert up to 58% better.
• 95% of shoppers read reviews before purchasing.
• Star ratings increase add to cart clicks.

Use case: Show a WiserReview star rating near the product title and a review carousel below the product description.

2. Reduce cart abandonment at checkout

Cart abandonment often happens due to trust gaps around quality, shipping, or returns.

Statistics and insight:

• Over 70% of carts are abandoned due to trust concerns.
• Reviews that mention delivery and product quality reduce hesitation.
• Social proof improves checkout completion.

Use case: Add a compact review widget on product and cart pages highlighting verified customer feedback.

3. Improve SEO and click through rates

Reviews add fresh user content that search engines value. WiserReview supports review schema for better visibility.

Statistics and insight:

• Star rich snippets can increase organic click through rates by up to 30%.
• Review content improves product page relevance.
• Structured data improves search appearance.

Use case: Enable review schema inside WiserReview and apply it to BigCommerce product pages.

How to add reviews on BigCommerce

[my-template id=”15777″]

How to embed reviews on BigCommerce

After generating your WiserReview widget code, follow these BigCommerce specific steps:

1. Log in to your BigCommerce admin dashboard.
2. Go to Storefront and select Web Pages or Theme Files depending on placement.
3. For product pages, open the product template in your active theme.
4. Add an HTML block or paste the embed code in the desired section.
5. Paste the WiserReview embed code.
6. Save changes and clear cache if required.
7. Preview the storefront on desktop and mobile.

For site wide widgets:

• Add the embed code to footer or global sections.
• Control visibility across product, category, and CMS pages.

Best practices for showcasing reviews on BigCommerce

BigCommerce stores benefit from structured and intentional review placement.

1. Show product specific reviews only

Mixing reviews across products reduces clarity and trust.

Use WiserReview tags to:

• Match reviews to product SKUs
• Display only relevant feedback per product

2. Prioritize reviews above the fold

BigCommerce shoppers decide quickly.

Place:

• Star ratings near product titles
• Review counts near prices

This builds confidence before scrolling.

3. Use media reviews for high value products

Images and videos increase buyer confidence.

Use media reviews to:

• Show real product usage
• Reduce returns
• Support premium pricing

3 Common mistakes to avoid when adding reviews to BigCommerce

Avoid these BigCommerce-specific mistakes.

1. Hard-coding reviews into theme files

This makes updates difficult.

Solution: Use embed widgets or HTML blocks for flexibility.

2. Displaying unfiltered reviews across the store

Irrelevant reviews confuse buyers.

Solution: Use product-level tags and widgets.

3. Ignoring mobile review layouts

Most BigCommerce traffic is mobile.

Solution: Use sliders and compact widgets optimized for small screens.

All your reviews in one place

Collect reviews, manage every response, and display them on your BigCommerce store.

Start Free

Wrap-Up

BigCommerce stores scale best when performance is backed by trust.

Reviews give shoppers the confidence they need to complete purchases without hesitation.

With WiserReview, you can automate review collection and display fast, clean, and relevant reviews across your BigCommerce store.

Start using WiserReview to turn your BigCommerce store into a trust-driven growth engine.

Article by